To quote Chazz Palminteri on 'The Usual Suspects': "a rumor's not a rumor that doesn't die." Today at the gamescom conference in Cologne, Germany, SCEI chief Kaz Hirai officially announced the Slim PS3, available in stores from the first week of September. Price will be $299 in the US, €299 in Europe, and ¥29,980 in Japan.
The website of Sears-owned retailer Kmart sports today a promotional banner reading, "The rumors are reality – New Low Price & A New Exciting Playstation 3." There is no further information at this time, but it definitely seems that a new PS3 model is coming up, although it may or may not be the fabled slim console.
Additionally, kotaku is reporting that FYE is soon going to advertise price reductions for the two existing models of PS3, with both dropping $100.
We'll definitely know more later today when Sony Computer Entertainment holds its gamescom press conference.
Engadget just noticed that the link is now live and takes to a preorder page for a slim PS3, with a price of $299.99, and a release date of August 24. It supposedly comes with a 120GB hard disk drive, and one Dual Shock 3 controller.